Skinny Candy
- a hard working press office
The engine room of any campaign is a creative and proactive press office, as demonstrated by our Skinny Candy campaign.
Officially the dream account of the sweetie lovers in the team, it saw Mere PR being tasked with providing a product-led trade and consumer public relations campaign to help launch and support a funky new range of 99 calorie confectionery known as Skinny Candy. The aim was media coverage and so the team immediately commenced a proactive press office, distributing press releases and product samples and informing media about the new product which was targeted at the fashion conscious ABC1 female consumer between 20 and 45.
In addition to a raft of trade press coverage, the team successfully generated high profile glossy consumer media coverage across a range of target women’s glossy magazines, websites and regional daily newspapers reaching 3.5million target consumers and worth in excess of £95,500.00 (at advertising value equivalent).
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