United Kapital is a pioneering company offering a Business Cash Advance programme, which provides quick and easy access to working capital by advancing money against a business’s future credit and debit card sales.

The B2B team at Mere PR will communicate to the retail, leisure and SME industries the way in which United Kapital can help them improve, expand and market their businesses, with a national campaign comprising a media tour, feature led press office and bespoke SME campaign – as well as a celebrity ambassador.

“The Mere PR team can boast extensive experience in the financial services sector and an impressive array of retail and leisure contacts, “ commented Tony Pegg of United Kapital. “This made the company the obvious choice to help us promote our offering.”

Trent FM’s J entertained the queuing fans as they waited in line to be among the first to see the new Forest shopping experience. After the store was officially opened by current captain Paul McKenna and European Cup winning captain John McGovern, fans rushed through the doors to buy the new home and away kits, before getting them signed by the players.

Extensive coverage of the event was generated in the Nottingham Post and on BBC East Midlands Tonight.

Crowds of fans waiting to get in to the new store

Founded in 1983 by Stella and Peter Bosworth, Prestbury Travel Group is one of only a few truly independent, family-owned and run luxury travel operators in the UK. The company offers an unrivalled selection of hotels, internationally renowned resorts and private villa holidays in some of the world’s finest and most highly sought after destinations including the Caribbean and Indian Ocean.

The launch of Prestbury Worldwide Resorts will see the company add a series of exciting new destinations across the rest of the world to its existing portfolio.

Mere PR is tasked with launching the new tour operation and generating national media coverage that drives awareness with consumers across the UK. In addition to a heavyweight media relations campaign, Mere PR will work with Prestbury Travel’s tourist board, airline and hotel partners to organise a series of media visits and events to highlight and showcase the new destinations.

The account will be serviced by Mere PR’s travel team including Mere PR director, Victoria Maltby, and account director, Gemma Carey.

Director at Prestbury Travel Group, James Bosworth, commented: “We were impressed by Mere PR’s travel experience and look forward to working with them to successfully launch Prestbury Worldwide Resorts and build the brand across the UK.”

View from The Long Beach hotel, South Africa

The new kit was unveiled on the famous Brian Clough statue and was also modelled by fan favourite’s Cohen and Camp. Maintaining the Garibaldi red colour that is worn with pride by Forest fans, the new home kit is now on sale at www.nottinghamforestdirect.com and is expected to be a huge hit with supporters.

Speaking at the kit reveal, Forest’s Chris Cohen said: “All the players really like the new kit as it reflects the proud history and tradition of the club.”

Celebrating the first stage of the Club’s £13 million redevelopment, Samia officially launched The Spa, the Club’s new £4 million beauty and leisure facilities.

Samia Smith is one of the first members of The Spa at Mere and is looking forward to going swimming with baby Freya and the family.

She said: “I am delighted to be asked to help make the first dig for the foundations for the new pool and spa. I particularly enjoy massages and facials when I get the chance, which is not often these days with Freya,

Samia Smith about to lay the first brick of the new spa at Mere Golf and Country Club

but I will be making more time in the future now I have seen the plans for The Spa”.

Hundreds of fans turned out to witness Graeme Sharp, Everton’s record post-war goal scorer, unveil both the famous Dixie Dean statue and Jack Rodwell, one of the most exciting prospects in the Premier League, wearing the innovative new strip.

Commenting on the new kit, Everton’s rising star Rodwell, said: “The lads really like the new kit. I like the fact it’s simple and stylish. Hopefully it will prove lucky for us and we will have lots of success wearing it next season.”

The reveal certainly attracted the attention of the region’s media and was covered by Granada Reports, BBC North West Tonight, Sky Sports, Liverpool Echo, Daily Post, Radio City and BBC Radio Merseyside.

Working closely with the new executive team, Mere PR will handle national and regional communications for the Club in the build-up to its forthcoming multi million pound redevelopment that sees the introduction of world class spa facilities and the construction of a new 86 bedroom hotel.

Commencing immediately, Mere PR will implement a comprehensive media liaison campaign to reacquaint old contacts with the Club and proactively introduce new ones. A wide range of contacts on a diverse number of publications will be targeted with the aim of generating widespread media coverage that raises the profile of the Club nationally and cements is position as one of the UK’s most exceptional golf and leisure destinations.

In addition to managing media interest, Mere PR will also arrange a series of exclusive media and customer launch events to mark the official openings of the spa and hotel. Work is due to start on site soon and the campaign will run for the next 18 months.

Mere PR first worked with the Middleton based company in 2009 on the project to launch Everton Football Club’s new retail offer, where Kitbag is the Club’s retail partner and Mere PR was brought in by Everton.

The five month campaign was deemed a great success by Kitbag and Everton alike with massive increases in commercial sales for the Toffees new operation.

Kitbag handles all online activity for the likes of Real Madrid, FC Barcelona, Chelsea, Manchester United, Aston Villa and West Ham in addition to Everton. The company also works in other sporting areas such as Golf, Cricket and Rugby.

Mere PR will be handling all corporate public relations activity for Kitbag in addition to supporting their activities with Everton and other football clubs. The team is making an immediate start by supporting Kitbag’s unique pop up World Cup store on Market Street in Manchester City Centre.

Ray Evans, MD of Kitbag said, “We were very impressed with Mere PR last year especially with their intense knowledge of retail. When we decided to seek permanent PR support across our business it was an easy decision for us to appoint Mere PR as our partner. Their innovation, creativity, knowledge and sheer hard work brings such added value to our business”.

The Manchester City forward, who earlier this season galloped the full length of the pitch at Eastlands to celebrate his goal against former team Arsenal, has confirmed that he will help raise the profile of POWER HORSE in the UK.

CEO of Austria-based POWER HORSE, Thomas Königsbauer, commented: “We are delighted to be working with Adebayor – he’s definitely our POWER HORSE. Despite having many commercial offers, Adebayor chose us for the taste and brand personality and we look forward to working with him to develop the brand in the UK.”

The announcement comes at a crucial time in the season. Manchester City take on Manchester United in a high profile local derby at Eastlands this Saturday 17 April, followed by a trip to the Emirates Stadium the following Saturday 24 April to play Arsenal.

With Manchester City intent on securing the all important fourth place in the Premier League to guarantee them a place in the UEFA Champions League next season, all eyes are on Adebayor and POWER HORSE to give him the competitive edge to score and the energy to perhaps run the full length of the pitch again to celebrate!

Adebayor will help raise the profile of POWER HORSE in the UK