Luxury Travel Operator appoints Mere PR

Mere PR has been appointed to handle the ongoing consumer public relations for Prestbury Travel Group and to support the luxury travel operator as it launches a new worldwide tour operation later this year.

Founded in 1983 by Stella and Peter Bosworth, Prestbury Travel Group is one of only a few truly independent, family-owned and run luxury travel operators in the UK. The company offers an unrivalled selection of hotels, internationally renowned resorts and private villa holidays in some of the world’s finest and most highly sought after destinations including the Caribbean and Indian Ocean.

The launch of Prestbury Worldwide Resorts will see the company add a series of exciting new destinations across the rest of the world to its existing portfolio.

Mere PR is tasked with launching the new tour operation and generating national media coverage that drives awareness with consumers across the UK. In addition to a heavyweight media relations campaign, Mere PR will work with Prestbury Travel’s tourist board, airline and hotel partners to organise a series of media visits and events to highlight and showcase the new destinations.

The account will be serviced by Mere PR’s travel team including Mere PR director, Victoria Maltby, and account director, Gemma Carey.

Director at Prestbury Travel Group, James Bosworth, commented: “We were impressed by Mere PR’s travel experience and look forward to working with them to successfully launch Prestbury Worldwide Resorts and build the brand across the UK.”

View from The Long Beach hotel, South Africa