Thousands of fans line up for new Nottingham Forest store opening

The Mere PR Kitbag team was busy in Nottingham last week as it helped launch the new Nottingham Forest club store. Crowds of Forest fans turned out in their thousands to get a glimpse of the all new Forest Club store when it was officially opened by Forest favourites Paul McKenna and John McGovern yesterday.

Trent FM’s J entertained the queuing fans as they waited in line to be among the first to see the new Forest shopping experience. After the store was officially opened by current captain Paul McKenna and European Cup winning captain John McGovern, fans rushed through the doors to buy the new home and away kits, before getting them signed by the players.

Extensive coverage of the event was generated in the Nottingham Post and on BBC East Midlands Tonight.

Crowds of fans waiting to get in to the new store

Luxury Travel Operator appoints Mere PR

Mere PR has been appointed to handle the ongoing consumer public relations for Prestbury Travel Group and to support the luxury travel operator as it launches a new worldwide tour operation later this year.

Founded in 1983 by Stella and Peter Bosworth, Prestbury Travel Group is one of only a few truly independent, family-owned and run luxury travel operators in the UK. The company offers an unrivalled selection of hotels, internationally renowned resorts and private villa holidays in some of the world’s finest and most highly sought after destinations including the Caribbean and Indian Ocean.

The launch of Prestbury Worldwide Resorts will see the company add a series of exciting new destinations across the rest of the world to its existing portfolio.

Mere PR is tasked with launching the new tour operation and generating national media coverage that drives awareness with consumers across the UK. In addition to a heavyweight media relations campaign, Mere PR will work with Prestbury Travel’s tourist board, airline and hotel partners to organise a series of media visits and events to highlight and showcase the new destinations.

The account will be serviced by Mere PR’s travel team including Mere PR director, Victoria Maltby, and account director, Gemma Carey.

Director at Prestbury Travel Group, James Bosworth, commented: “We were impressed by Mere PR’s travel experience and look forward to working with them to successfully launch Prestbury Worldwide Resorts and build the brand across the UK.”

View from The Long Beach hotel, South Africa

Mere PR helps unveil Nottingham Forest new home kit

Mere PR joined Nottingham Forest players Chris Cohen and Lee Camp for a sunny day in Nottingham city centre last week to help unveil the new home kit for the 2010 / 2011 season.

The new kit was unveiled on the famous Brian Clough statue and was also modelled by fan favourite’s Cohen and Camp. Maintaining the Garibaldi red colour that is worn with pride by Forest fans, the new home kit is now on sale at www.nottinghamforestdirect.com and is expected to be a huge hit with supporters.

Speaking at the kit reveal, Forest’s Chris Cohen said: “All the players really like the new kit as it reflects the proud history and tradition of the club.”