Kitbag Scores with Mere PR

Europe’s premier online sports retailer Kitbag.com has appointed Mere PR to handle all of the company’s public relations activity.

Mere PR first worked with the Middleton based company in 2009 on the project to launch Everton Football Club’s new retail offer, where Kitbag is the Club’s retail partner and Mere PR was brought in by Everton.

The five month campaign was deemed a great success by Kitbag and Everton alike with massive increases in commercial sales for the Toffees new operation.

Kitbag handles all online activity for the likes of Real Madrid, FC Barcelona, Chelsea, Manchester United, Aston Villa and West Ham in addition to Everton. The company also works in other sporting areas such as Golf, Cricket and Rugby.

Mere PR will be handling all corporate public relations activity for Kitbag in addition to supporting their activities with Everton and other football clubs. The team is making an immediate start by supporting Kitbag’s unique pop up World Cup store on Market Street in Manchester City Centre.

Ray Evans, MD of Kitbag said, “We were very impressed with Mere PR last year especially with their intense knowledge of retail. When we decided to seek permanent PR support across our business it was an easy decision for us to appoint Mere PR as our partner. Their innovation, creativity, knowledge and sheer hard work brings such added value to our business”.

REVOLUTION

The teaser campaign for Everton’s new away kit launch