STREET STAR LAUNCHES LUXURY SPA

Coronation Street star, Samia Smith (aka Maria Conner), joined Mere Golf and Country Club owner and CEO, Mark Boler, to lay the first brick of the fantastic new five star spa.

Celebrating the first stage of the Club’s £13 million redevelopment, Samia officially launched The Spa, the Club’s new £4 million beauty and leisure facilities.

Samia Smith is one of the first members of The Spa at Mere and is looking forward to going swimming with baby Freya and the family.

She said: “I am delighted to be asked to help make the first dig for the foundations for the new pool and spa. I particularly enjoy massages and facials when I get the chance, which is not often these days with Freya,

Samia Smith about to lay the first brick of the new spa at Mere Golf and Country Club

but I will be making more time in the future now I have seen the plans for The Spa”.

MERE PR REVEALS NEW EVERTON HOME KIT

Everton supporters joined media at Goodison Park to witness the ‘Everton Evolution’ continue, as the Club revealed its new home kit for the 2010/11 season.

Hundreds of fans turned out to witness Graeme Sharp, Everton’s record post-war goal scorer, unveil both the famous Dixie Dean statue and Jack Rodwell, one of the most exciting prospects in the Premier League, wearing the innovative new strip.

Commenting on the new kit, Everton’s rising star Rodwell, said: “The lads really like the new kit. I like the fact it’s simple and stylish. Hopefully it will prove lucky for us and we will have lots of success wearing it next season.”

The reveal certainly attracted the attention of the region’s media and was covered by Granada Reports, BBC North West Tonight, Sky Sports, Liverpool Echo, Daily Post, Radio City and BBC Radio Merseyside.

Mere PR has been formally appointed by Mere Golf and Country Club as it gears up for an exciting period of growth and re-development

Mere PR has been formally appointed by Mere Golf and Country Club as it gears up for an exciting period of growth and re-development.

Working closely with the new executive team, Mere PR will handle national and regional communications for the Club in the build-up to its forthcoming multi million pound redevelopment that sees the introduction of world class spa facilities and the construction of a new 86 bedroom hotel.

Commencing immediately, Mere PR will implement a comprehensive media liaison campaign to reacquaint old contacts with the Club and proactively introduce new ones. A wide range of contacts on a diverse number of publications will be targeted with the aim of generating widespread media coverage that raises the profile of the Club nationally and cements is position as one of the UK’s most exceptional golf and leisure destinations.

In addition to managing media interest, Mere PR will also arrange a series of exclusive media and customer launch events to mark the official openings of the spa and hotel. Work is due to start on site soon and the campaign will run for the next 18 months.

Kitbag Scores with Mere PR

Europe’s premier online sports retailer Kitbag.com has appointed Mere PR to handle all of the company’s public relations activity.

Mere PR first worked with the Middleton based company in 2009 on the project to launch Everton Football Club’s new retail offer, where Kitbag is the Club’s retail partner and Mere PR was brought in by Everton.

The five month campaign was deemed a great success by Kitbag and Everton alike with massive increases in commercial sales for the Toffees new operation.

Kitbag handles all online activity for the likes of Real Madrid, FC Barcelona, Chelsea, Manchester United, Aston Villa and West Ham in addition to Everton. The company also works in other sporting areas such as Golf, Cricket and Rugby.

Mere PR will be handling all corporate public relations activity for Kitbag in addition to supporting their activities with Everton and other football clubs. The team is making an immediate start by supporting Kitbag’s unique pop up World Cup store on Market Street in Manchester City Centre.

Ray Evans, MD of Kitbag said, “We were very impressed with Mere PR last year especially with their intense knowledge of retail. When we decided to seek permanent PR support across our business it was an easy decision for us to appoint Mere PR as our partner. Their innovation, creativity, knowledge and sheer hard work brings such added value to our business”.

REVOLUTION

The teaser campaign for Everton’s new away kit launch

Mere PR announces Adebayor as brand ambassador for POWER HORSE

Following his retirement from international football and just eight weeks before the World Cup, Emmanuel Adebayor has announced his first commercial venture signing as brand ambassador for leading energy drink, POWER HORSE.

The Manchester City forward, who earlier this season galloped the full length of the pitch at Eastlands to celebrate his goal against former team Arsenal, has confirmed that he will help raise the profile of POWER HORSE in the UK.

CEO of Austria-based POWER HORSE, Thomas Königsbauer, commented: “We are delighted to be working with Adebayor – he’s definitely our POWER HORSE. Despite having many commercial offers, Adebayor chose us for the taste and brand personality and we look forward to working with him to develop the brand in the UK.”

The announcement comes at a crucial time in the season. Manchester City take on Manchester United in a high profile local derby at Eastlands this Saturday 17 April, followed by a trip to the Emirates Stadium the following Saturday 24 April to play Arsenal.

With Manchester City intent on securing the all important fourth place in the Premier League to guarantee them a place in the UEFA Champions League next season, all eyes are on Adebayor and POWER HORSE to give him the competitive edge to score and the energy to perhaps run the full length of the pitch again to celebrate!

Adebayor will help raise the profile of POWER HORSE in the UK

Enjoy a little Eggstra with Metrolink this weekend

Stuck for something to do over Easter weekend? Join the Metrolink Manchester Easter Egg Hunt for your chance to win one of four giant 30″ chocolate Easter eggs! Starting on Good Friday and finishing on Bank Holiday Monday across the Metrolink network! For more information log on to www.metrolinkpromotions.co.uk or listen out to Key 103!

Rosie with one of Metrolink's 30\

Two new account wins for Mere PR

Mere PR can announce two new accounts. We have been appointed by leading wipes manufacturer Nice-Pak International to implement a national trade and consumer media relations campaign and series of creative brand building initiatives for its two own brands, Halo and Sani+Hands.
We have also been tasked with raising the profile of bespoke personal tailoring service, Berkley Bowen, driving awareness with key target audiences in Manchester, Cheshire, Liverpool and Merseyside and supporting the brand as it expands across the UK.
Two out of two competitive pitches is a great result for the team and a strong start to the year. We’re delighted!

A bigger ‘Rovers’ return with Metrolink

Mere PR organised for Coronation Street cast members Sophie Webster (Brooke Vincent) and Rosie Webster (Helen Flanagan) to launch Metrolink’s 2010 season ticket campaign.
The girls took time out from the cobbles to promote the great savings that can be made with each of Metrolink’s four season tickets – weekly, four weekly, quarterly and annual.
Brooke Vincent and Helen Flanagan commented: “Coronation Street, which is currently celebrating its 50th anniversary is an integral part of Manchester’s history. The fact that a tram can be seen passing by in the opening credits of every episode shows just how much the new Metrolink system has become a symbol of modern Manchester.”

Helen Flanagan (Rosie Webster) and Brooke Vincent (Sophie Webster) launch Metrolink's bigger return season ticket campaign

Mere PR gets down to business with Morson

Mere PR has been appointed by Morson Group plc, the UK’s leading provider of technical engineering human resource solutions.

Since being formed in 1969, Morson Group has established an enviable reputation as one of the world’s leading technical engineering solution agencies. Offering an integrated approach, the company provides innovative recruitment facilities, as well as delivering world-class multi-disciplined engineering, design and project management services to international clients across a variety of industrial sectors, including automotive, aerospace, nuclear, power generation, rail and construction.

The company was floated on the stock exchange in 2006 and last year celebrated its 40th year of success.
Mere PR’s remit will be to target Morson’s range of sectors as well as promote the company’s extensive work closer to home with local charities and celebrities.

Account director at Mere PR, Gemma Chruszcz comments: “Our B2B team has a proven track record in communicating several bluechip clients’ messages to their industries and Morson is an excellent client to add to our portfolio. We are very excited to work with the wide range of divisions and media to promote the company’s internationally-renowned expertise.”

Morson Group plc has expertise in the nuclear sector